Hello, everyone!
Today, we’re taking an in-depth look at the rumor that model Mori Hoshi has been expelled from Bulgari, exploring the truth and background behind this claim.
Recently, discussions have emerged online suggesting that “Mori Hoshi has been expelled from Bulgari,” leaving many people in shock.
She has long been an ambassador for Bulgari, representing the brand with her elegant charm.
But has her relationship with Bulgari really come to an end?
Let’s delve into the details and find out!
Has Mori Hoshi been expelled from Bulgari?

There is a rumor that Mori Hoshi has been expelled from Bulgari, but what is the reality?
In short, there is no truth to the claim that Mori Hoshi has been expelled from Bulgari.
This rumor arose from speculation and misunderstanding, and there has been no official announcement to support it.
In fact, on December 9, 2024, Bulgari released the holiday season image video “Together We Celebrate” featuring Mori Hoshi.
This video was shared on Bulgari’s official YouTube and Instagram channels, among other social media platforms, proving that she continues to shine as an ambassador for the brand.
Additionally, on December 6, 2024, Mori Hoshi’s official Instagram account featured photos of her wearing Bulgari jewelry and fashion.
These posts serve as important evidence that her relationship with the brand is ongoing.
This holiday season, may both hearts and cities shine brighter each day. With Bulgari’s carefully selected jewelry as a gift, may bonds be forged between you and your loved ones, creating cherished memories.
出典:Instagram
Furthermore, on Bulgari’s official Instagram account on December 28, 2024, Mori Hoshi is seen wearing Bulgari watches and bracelets.
IT‘S GIFTING SEASON
@hikari @aya_omasa_official and @tomo.y9 discover precious Bvlgari gifts to treasure, as they join the celebration at @bvlgarihoteltokyo.出典:Instagram
Despite this, the rumor that she might have been “expelled” appears to have stemmed from misunderstandings and speculation.
On social media, fragments of information can often spread rapidly, leading to narratives that diverge from the facts.
However, given the official information mentioned above, it is clear that Mori Hoshi continues to maintain a strong relationship with Bulgari.
A comprehensive explanation of the reasons and background!
So, why did this rumor arise?
It appears that the background lies in an incident at Bulgari’s fashion show held on May 20, 2024.
This event took place in Rome, the eternal city—Bulgari’s homeland and a constant source of inspiration—where the brand unveiled its exquisite collection “Eterna.”
The collection featured over 500 precious pieces, including high jewelry, high-end watches, high-end bags, and high-end fragrances.
It was a breathtaking celebration marking Bulgari’s 140th anniversary.
The event was attended by numerous prominent Asian celebrities.
Along with Mori Hoshi, popular Chinese actresses Shu Qi and Liu Yifei, as well as famous Korean actors and top Taiwanese models, were invited.
They had the opportunity to take photographs together, and during one group photo, Mori Hoshi’s positioning sparked discussion among some online users.
Specifically, during the group shot, Mori Hoshi stepped slightly forward, leading some to suggest that she might have been pushing aside other guests.
Shu Qi and Liu Yifei were literally pushed out of the photo by Japanese actress Mori Hoshi, who is also Bulgari’s ambassador.
出典:8days
Specifically, Shu Qi and Liu Yifei ended up outside the frame of the photo, which fueled speculation that Mori Hoshi pushed aside other guests in an effort to stand out.
Furthermore, according to Taiwanese news media ETtoday, Mori Hoshi securing the central position at the event sparked significant controversy within China.
In Chinese culture, the central spot in a group photo is typically reserved for the most important person, so her taking that position led to criticism that she should have indicated the brand’s hierarchy instead.
Opinions emerged questioning whether her behavior was appropriate for a brand representative, and this led to active debates on social media.
Among some Chinese fans, there were even suggestions that “she is not suitable as the brand’s representative,” which may have contributed to the rumor of her expulsion.
This rumor spread primarily on the Chinese social media platform Weibo, with many comments speculating that Bulgari might dismiss Mori Hoshi.
However, there has been no official statement from Bulgari, and as mentioned earlier, she even participated in the holiday campaign. This confirms that there is no truth to the expulsion rumor.
Summary
This rumor originated from a misunderstanding of a single moment during the fashion show, which then spread widely.
However, when you consider Bulgari’s official statements and actual campaign activities, it is clear that Mori Hoshi has not been expelled.
In the age of social media, one incident can be rapidly amplified, often resulting in stories that deviate from the truth.
That’s why it’s essential to verify information through reliable sources and make calm, measured judgments.
We will continue to follow Mori Hoshi’s endeavors and deliver news based on accurate information!
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